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Short Message Service (SMS)

Global, Fast, Reliable

One great innovation is followed by another. Mobile Telephony has been one of the most rapidly accepted and widespread innovations to benefit mankind in the modern era. But the innovation has not stopped there! En route to popularize mobile telephony, different facets of Value Added Services have been added to the basic cell phone in the form of Data services. SMS is one such service that has changed the way we communicate and the way we stay connected.

SMS is the fastest growing technological phenomenon in human history. SMS has grown to a global user base of well over 1 billion users in a matter of 5 or so years; surpassing the Internet in number of users! The number of SMS messages sent in 2005 was in the trillions worldwide! Far greater numbers than even the most widely respected analysts predicted; and the use of SMS continues to grow even further with a high-double-digit year-on-year growth pattern emerging.

This astounding growth has been fueled by several consumer and enterprise solutions. Companies globally are looking at ways to leverage this mobile revolution to enhance productivity, acquire new customers, establish new revenue streams and increase profits. And the consumer acceptance of SMS coupled with a low cost of use/high return scenario have ensured SMS has a long way to go yet...

Challenges

Cellent has positioned itself to confidently and intelligently to address the typical challenges faced by businesses looking to utilize and further enhance the use of the mobile space today:

• Differing protocols, bearers and billing systems increase the complexity of deploying messaging SMS applications within multiple mobile operators for the provision of non-premium and premium rate applications.
• Substantial technical know how and resources are required to connect, manage and maintain multiple messaging connectivity with service providers.
• Companies want to focus on their core business - Not spend resources on technical integration with mobile operators.
• Time to market, cost reduction and a focus on core competencies is crucial for businesses in today’s competitive market.
• Access to real-time administration data to monitor systems and messaging traffic is required.

Our Solution

Global SMS Services: In keeping in line with technology and industry advances, Cellent Technologies has made continuous efforts to overcome the challenges of today's and tomorrow's markets. As a result of this, Cellent have created a platform that acts as a single stop solution provider for all the global SMS needs of our customers.

Cellent provides turnkey connectivity solutions that enable companies to easily and quickly connect to multiple mobile operator SMSCs/MMSCs; which in turn allows us to quickly launch SMS services. Cellent Global SMS services provide a single interface to over 450 mobile networks, encapsulating all technical connectivity, integration and management from the customer.

Why Cellent?

• Simplified connectivity processes and reduced costs with a single interface, single bearer and a single connection.
• Reduced time to market - Rapid deployment of new SMS applications and services.
• Allows businesses to focus on their core competencies and outsource technical connectivity and integration processes.
• Access to a comprehensive real time administration tool.